INTERNATIONAL
INTERNATIONAL
NAVAN
NAVAN
TRAVEL-EXPENSE BRAND
Year
24
24
24
24
Client
NAVAN
NAVAN
NAVAN
NAVAN
Category
DESIGN + DIRECTION
DESIGN + DIRECTION
DESIGN + DIRECTION
DESIGN + DIRECTION
Product Duration
6 WEEKS
6 WEEKS
6 WEEKS
6 WEEKS
BACKGROUND
BACKGROUND
BACKGROUND
Campaign design + direction for corporate travel expense management brand Navan, which recognizes the need for a more efficient and user-friendly approach to business travel- Offering an all-in-one platform that streamlines travel booking, expense tracking, and reporting.
Campaign design + direction for corporate travel expense brand Navan, which recognizes the need for a more efficient and user-friendly approach to business travel- Offering an all-in-one platform that streamlines travel booking, expense tracking, and reporting.
Campaign design + direction for corporate travel expense brand Navan, which recognizes the need for a more efficient and user-friendly approach to business travel- Offering an all-in-one platform that streamlines travel booking, expense tracking, and reporting.
MEDIUM + TOOLS
MEDIUM + TOOLS
MEDIUM + TOOLS
3D + 2D Design Photo Manipulation, Retouch, Graphic Design - using programs like Adobe Creative Suite, including InDesign, Photoshop, and Illustrator + 3D programs like Blender, SketchUp & DazStudio.
3D + 2D Design Photo Manipulation, Retouch, Graphic Design - using programs like Adobe Creative Suite, including InDesign, Photoshop, and Illustrator + 3D programs like Blender, SketchUp & DazStudio.
3D + 2D Design Photo Manipulation, Retouch, Graphic Design - using programs like Adobe Creative Suite, including InDesign, Photoshop, and Illustrator + 3D programs like Blender, SketchUp & DazStudio.
COLLABORATORS
COLLABORATORS
COLLABORATORS
Komunion Studios x Full Picture Productions
3D + 2D Design Photo Manipulation, Retouch, Graphic Design - using programs like Adobe Creative Suite, including InDesign, Photoshop, and Illustrator + 3D programs like Blender, SketchUp & DazStudio.
3D + 2D Design Photo Manipulation, Retouch, Graphic Design - using programs like Adobe Creative Suite, including InDesign, Photoshop, and Illustrator + 3D programs like Blender, SketchUp & DazStudio.
BRIEF: navan
ad-campaign
With the goal to project impactful visuals that represented accurately the efficiency and utility of Navan's services,
we aimed to create a campaign that conveys a sense of relief & satisfaction using their services.
To emphasis this visually, we developed a concept centered around the feeling of instant relief, symbolizing how Navan alleviates the burden of travel logistics for its customers. This motif was carried throughout the visuals by showcasing items like travel itineraries, boarding passes, and office supplies, immediately 'floating' in the air after using Navan's services. The images depicted a carefree, relieved traveler, with the visual chaos of travel documentation removed from their immediate surroundings.
PLANNING + EXECUTION
Working closely with Komunion Studios x Full Picture Productions, sets were developed based on our sourced references, ultimately helping us control certain variables of the campaign— from color pallette & layout to composition & pose. Shooting live models to help convey the real=life implication of Navan's services— whether in office, at the airport, or on the go.
BRIEF: NAVAN AD-CAMPAIGN
With the goal to project impactful visuals that represented accurately the efficiency and utility of Navan's services, we aimed to create a campaign that conveys a sense of relief & satisfaction using their services.
To emphasis this visually, we developed a concept centered around the feeling of instant relief, symbolizing how Navan alleviates the burden of travel logistics for its customers. This motif was carried throughout the visuals by showcasing items like travel itineraries, boarding passes, and office supplies, immediately 'floating' in the air after using Navan's services. The images depicted a carefree, relieved traveler, with the visual chaos of travel documentation removed from their immediate surroundings.
DESIGN + DEVELOPMEnt
This campaign encompassed both static and digital moving visual elements, including 2D + 3D assets, for use in both print and digital channels. Part of my role involved ensuring consistency across all visual formats, as the campaign’s digital visuals would sometimes appear side by side with static images. To achieve a seamless and cohesive look, I worked closely with our 3D artist to ensure that the floating objects and products were consistent across all versions of the campaign.
This involved integrating the 3D assets with 2D visuals and making sure they blended perfectly with the animated, moving visuals for video. My goal was to ensure that all floating objects, such as itineraries, pens, and office supplies, were accurately represented in both the static and animated versions of the visuals.
I utilized 3D software alongside 2D design tools to design, manipulate and place the floating elements in the scenes, making sure the scale, lighting, and texture were consistent in both formats. This attention to detail helped maintain a level of quality across all assets and ensured that the campaign’s visual integrity was upheld throughout.
DEISGN + DEVELOPMENT
This campaign encompassed both static and digital moving visual elements, including 2D + 3D assets, for use in both print and digital channels. Part of my role involved ensuring consistency across all visual formats, as the campaign’s digital visuals would sometimes appear side by side with static images. To achieve a seamless and cohesive look, I worked closely with our 3D artist to ensure that the floating objects and products were consistent across all versions of the campaign.
This involved integrating the 3D assets with 2D visuals and making sure they blended perfectly with the animated, moving visuals for video. My goal was to ensure that all floating objects, such as itineraries, pens, and office supplies, were accurately represented in both the static and animated versions of the visuals.
I utilized 3D software alongside 2D design tools to design, manipulate and place the floating elements in the scenes, making sure the scale, lighting, and texture were consistent in both formats. This attention to detail helped maintain a level of quality across all assets and ensured that the campaign’s visual integrity was upheld throughout.
PHOTO-MANIPULATION
+ RENDER
Working closely with Komunion Studios x Full Picture Productions, sets were developed based on our sourced references, ultimately helping us control certain variables of the campaign— from color palette & layout to composition & pose. Shooting live models to help convey the real-life implication of Navan's services— whether in office, at the airport, or on the go.
LONDON ACTIVATION
The campaign expanded internationally, with similar placements in the United Kingdom— displayed on hundreds of billboards, taxi cabs, and subway ads throughout iconic locations like London’s underground tube system. Major locations include Waterloo Station, Kensington, BoxPark Wembley, Shoreditch, & Wandsworth High. This international visibility allowed the campaign to reach a broader audience and gave people across the globe a closer look at what Navan truly offers.
FINAL DELIVErABLES
The final product reflected a cohesive visual identity that perfectly aligned across all platforms, ensuring that whether viewed in print or motion, the Navan brand felt consistent and visually engaging.
The global reach of the campaign was truly extensive, with over 2000+ ad-placements plastered across high-visibility locations around the world. In New York City, the campaign was featured on billboards, charging stations, taxi cabs, and subway ads, with key placements in iconic spots like Grand Central Station,
Times Square, & 42nd Street. The campaign’s sheer visibility helped solidify Navan’s brand presence in the global marketplace.
The campaign not only heightened brand awareness but also helped drive meaningful engagement, with social media and digital platforms seeing significant interaction from users. The seamless integration of the visuals across both static and dynamic formats ensured that the message was consistently communicated, no matter where or how it was viewed.
The widespread success of the campaign was a testament to the powerful combination of visually stunning design and a strategically cohesive global rollout. It provided Navan with an opportunity to showcase their services on an international stage, positioning them as a leader in travel expense management worldwide.
PLANNING + EXECUTION
Working closely with Komunion Studios x Full Picture Productions, sets were developed based on our sourced references, ultimately helping us control certain variables of the campaign— from color palette & layout to composition & pose. Shooting live models to help convey the real-life implication of Navan's services— whether in office, at the airport, or on the go.
LONDON ACTIVATION
The campaign expanded internationally, with similar placements in the United Kingdom—displayed on hundreds of billboards, taxi cabs, and subway ads throughout iconic locations like London’s underground tube system. Major locations include Waterloo Station, Kensington, BoxPark Wembley, Shoreditch, & Wandsworth High. This international visibility allowed the campaign to reach a broader audience and gave people across the globe a closer look at what Navan truly offers.
BRIEF: NAVAN AD-CAMPAIGN
With the goal to project impactful visuals that represented accurately the efficiency and utility of Navan's services, we aimed to create a campaign that conveys a sense of relief & satisfaction using their services.
To emphasis this visually, we developed a concept centered around the feeling of instant relief, symbolizing how Navan alleviates the burden of travel logistics for its customers. This motif was carried throughout the visuals by showcasing items like travel itineraries, boarding passes, and office supplies, immediately 'floating' in the air after using Navan's services. The images depicted a carefree, relieved traveler, with the visual chaos of travel documentation removed from their immediate surroundings.
BRIEF: NAVAN AD-CAMPAIGN
With the goal to project impactful visuals that represented accurately the efficiency and utility of Navan's services, we aimed to create a campaign that conveys a sense of relief & satisfaction using their services.
To emphasis this visually, we developed a concept centered around the feeling of instant relief, symbolizing how Navan alleviates the burden of travel logistics for its customers. This motif was carried throughout the visuals by showcasing items like travel itineraries, boarding passes, and office supplies, immediately 'floating' in the air after using Navan's services. The images depicted a carefree, relieved traveler, with the visual chaos of travel documentation removed from their immediate surroundings.
PLANNING + EXECUTION
Working closely with Komunion Studios x Full Picture Productions, sets were developed based on our sourced references, ultimately helping us control certain variables of the campaign— from color palette & layout to composition & pose. Shooting live models to help convey the real-life implication of Navan's services— whether in office, at the airport, or on the go.
DESIGN + DEVELOPMENT
This campaign encompassed both static and digital moving visual elements, including 2D + 3D assets, for use in both print and digital channels. Part of my role involved ensuring consistency across all visual formats, as the campaign’s digital visuals would sometimes appear side by side with static images. To achieve a seamless and cohesive look, I worked closely with our 3D artist to ensure that the floating objects and products were consistent across all versions of the campaign.
This involved integrating the 3D assets with 2D visuals and making sure they blended perfectly with the animated, moving visuals for video. My goal was to ensure that all floating objects, such as itineraries, pens, and office supplies, were accurately represented in both the static and animated versions of the visuals.
I utilized 3D software alongside 2D design tools to design, manipulate and place the floating elements in the scenes, making sure the scale, lighting, and texture were consistent in both formats. This attention to detail helped maintain a level of quality across all assets and ensured that the campaign’s visual integrity was upheld throughout.
LONDON ACTIVATION
The campaign expanded internationally, with similar placements in the
United Kingdom—displayed on hundreds of billboards, taxi cabs, and subway ads throughout iconic locations like London’s underground tube system. Major locations include Waterloo Station, Kensington, BoxPark Wembley, Shoreditch, & Wandsworth High. This international visibility allowed the campaign to reach a broader audience and gave people across the globe a closer look at what Navan truly offers.
PLAN + EXECUTION
Working closely with Komunion Studios x Full Picture Productions, sets were developed based on our sourced references, ultimately helping us control certain variables of the campaign— from color palette & layout to composition & pose. Shooting live models to help convey the real-life implication of Navan's services— whether in office, at the airport, or on the go.
design + development
This campaign encompassed both static and digital moving visual elements, including
2D + 3D assets, for use in both print and digital channels. Part of my role involved ensuring consistency across all visual formats, as the campaign’s digital visuals would sometimes appear side by side with static images. To achieve a seamless and cohesive look, I worked closely with our 3D artist to ensure that the floating objects and products were consistent across all versions of the campaign.
This involved integrating the 3D assets with 2D visuals and making sure they blended perfectly with the animated, moving visuals for video. My goal was to ensure that all floating objects, such as itineraries, pens, and office supplies, were accurately represented in both the static and animated versions of the visuals.
I utilized 3D software alongside 2D design tools to design, manipulate and place the floating elements in the scenes, making sure the scale, lighting, and texture were consistent in both formats. This attention to detail helped maintain a level of quality across all assets and ensured that the campaign’s visual integrity was upheld throughout.
FINAL DELIVERABLES
The final product reflected a cohesive visual identity that perfectly aligned across all platforms, ensuring that whether viewed in print or motion, the Navan brand felt consistent and visually engaging.
The global reach of the campaign was truly extensive, with over 2000+ ad-placements plastered across high-visibility locations around the world. In New York City, the campaign was featured on billboards, charging stations, taxi cabs, and subway ads, with key placements in iconic spots like
Grand Central Station, Times Square, & 42nd Street.
The campaign’s sheer visibility helped solidify Navan’s brand presence in the global marketplace.
The campaign not only heightened brand awareness but also helped drive meaningful engagement, with social media and digital platforms seeing significant interaction from users. The seamless integration of the visuals across both static and dynamic formats ensured that the message was consistently communicated, no matter where or how it was viewed.
The widespread success of the campaign was a testament to the powerful combination of visually stunning design and a strategically cohesive global rollout. It provided Navan with an opportunity to showcase their services on an international stage, positioning them as a leader in travel expense management worldwide.
FINAL DELIVERABLES
The final product reflected a cohesive visual identity that perfectly aligned across all platforms, ensuring that whether viewed in print or motion, the Navan brand felt consistent and visually engaging.
The global reach of the campaign was truly extensive, with over 2000+ ad-placements plastered across high-visibility locations around the world.
In New York City, the campaign was featured on billboards, charging stations,
taxi cabs, and subway ads, with key placements in iconic spots like Grand Central Station, Times Square, & 42nd Street. The campaign’s sheer visibility helped solidify Navan’s brand presence in the global marketplace.
The campaign not only heightened brand awareness but also helped drive meaningful engagement, with social media and digital platforms seeing significant interaction from users. The seamless integration of the visuals across both static and dynamic formats ensured that the message was consistently communicated, no matter where or how it was viewed.
The widespread success of the campaign was a testament to the powerful combination of visually stunning design and a strategically cohesive global rollout. It provided Navan with an opportunity to showcase their services on an international stage, positioning them as a leader in travel expense management worldwide.
The images were shot on film, further emphasizing that timeless, vintage feel, and were complemented by fashion sourced and modeled from local New York City designer SLX and models Jessica Lee, Traci Johnson, and Isabella Carr- reflecting the creative energy of the city itself. To prepare for post-production, we shot each image on solid backgrounds to ease the editing process.
FINAL DELIVERABLES
The final product reflected a cohesive visual identity that perfectly aligned across all platforms, ensuring that whether viewed in print or motion, the Navan brand felt consistent and visually engaging.
The global reach of the campaign was truly extensive, with over 2000+ ad-placements plastered across high-visibility locations around the world. In New York City, the campaign was featured on billboards, charging stations, taxi cabs, and subway ads, with key placements in iconic spots like Grand Central Station, Times Square, & 42nd Street.
The campaign’s sheer visibility helped solidify Navan’s brand presence in the global marketplace.
The campaign not only heightened brand awareness but also helped drive meaningful engagement, with social media and digital platforms seeing significant interaction from users. The seamless integration of the visuals across both static and dynamic formats ensured that the message was consistently communicated, no matter where or how it was viewed.
The widespread success of the campaign was a testament to the powerful combination of visually stunning design and a strategically cohesive global rollout. It provided Navan with an opportunity to showcase their services on an international stage, positioning them as a leader in travel expense management worldwide.
LONDON ACTIVATION
The campaign expanded internationally, with similar placements in the United Kingdom—displayed on hundreds of billboards, taxi cabs, and subway ads throughout iconic locations like London’s underground tube system. Major locations include Waterloo Station, Kensington, BoxPark Wembley, Shoreditch, & Wandsworth High. This international visibility allowed the campaign to reach a broader audience and gave people across the globe a closer look at what Navan truly offers.
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